Business Terms

Hard sell: a heavily persuasive and highly pressured approach used to sell a product or service.

Hedge fund: a mutual fund that takes considerable risks, including heavy investment in unconventional instruments, in the hope of generating great profits.

High end: relating to the most expensive, most advanced, or most powerful in a range of things, for example, computers.

High-pressure: a selling technique in which the sales representative attempts to persuade a buyer very forcefully and persistently.

Holding company: a parent organization that owns and controls other companies.

Home page: The "table of contents" to a Web site, detailing what pages are on a particular site. The first page one sees when accessing a Web site.

Horizontal integration: The merging of functions or organizations that operate on a similar level. Horizontal integration involves the union of companies producing the same kinds of goods or operating at the same stage of the supply chain.

Hyperinflation: very rapid growth in the rate of inflation so that money loses value and physical goods replace currency as a medium of exchange.