Business Terms

gap analysis: a marketing technique used to identify gaps in market or product coverage. In gap analysis, consumer information or requirements are tabulated and matched to product categories in order to identify product or service opportunities or gaps in product planning.

gateway: E-Commerce: a point where two or more computer networks meet and can exchange data.

GDP: Gross domestic product, the total flow of services and goods produced by an economy over a quarter or a year, measured by the aggregate value of services and goods at market prices.

Globalization: the process of tailoring products or services to different local markets around the world.

GNP: Gross National Product, GDP plus domestic resident's income from investment abroad less income earned in the domestic market accruing to noncitizens abroad.

Gross profit: The difference between the selling price and the cost of an item. Gross profit is calculated by subtracting cost of goods sold from net sales.

Growth capital: funding that allows a company to accelerate its growth. For new startup companies, growth capital is the second stage of funding after seed money.

Growth rate: the rate of an economy's growth as measured by its technical progress, the growth of its labor, and the increase in its capital stock.

Guarantee: A pledge by a third party to repay a loan in the event that the borrower defaults.

Guarantor: a person or organization that guarantees repayment of a loan if the borrower defaults or is unable to pay.

Guerilla marketing: A marketing technique, the aim of which is to damage the market share of competitors.